Mēru is a sustainable, slow fashion studio based in the UAE, creating affordable luxury at small scale. We design with functionality first and engineer garments intended for a lifetime of wear.

We offer a solution for the multi- faceted woman who dresses for herself both on and off the clock. Honoring our past and repurposing for the present, we bring change to the things that haven’t changed. The journey to the present begins with breathing new life into traditional and sometimes forgotten forms of the past: Garments once historically reserved for men, the elite or the impoverished are stripped down, reimagined and claimed with new purpose and functionality for the contemporary woman.

Our cultural philosophy of the coordinated ensemble comes from our South Asian heritage and is central to the ease and versatility we weave into each garment. We design for the global woman who at times may reach for our version of the modern suit or choose to style each component separately.

Mēru was conceived as a response to the void of clothing options, specially designed for professional women. We bring function to the space between impractically fussy and plainly masculine. Rebalancing the imbalance of power through practical design, we promote the wellbeing and success of women on both sides of the supply chain.

Through our sourcing initiatives and in partnership with select NGOs, we provide economic opportunities to women in rural parts of Pakistan who keep their waning craft alive. By seeking partnerships that include women in our shared success, we all transcend barriers.