LAZIM لازم: Elegance Redefined

Honoring elegance with functional garments for the everyday lives of Pakistani women.

Design Philosophy

Designed on a palette of black and white with selected neutrals, Lazim provides the essentials to suit a woman’s needs across places, seasons, and preferences.

Conscious Fashion

Lazim is about conscious thinking; it speaks to all ages and silhouettes. Fit obsessed, our modular garments are engineered for more than one body type.

Inspired by Heritage

The Lazim line draws from the rich textile history of Pakistan and its fertile lands. The size categories root in the names of nurturing water bodies; Chenab, Sindhu, Neelum, Jhelum, Saif-ul-Muluk, and Ravi. Each one of our non-traditional size categories is suitable for a wide range of body types.

Premiere Collection

Lazim’s premiere collection is inspired by South Asian heritage and fashion trends from the 1980s. Quality focused, it adopts locally sourced premium cotton and hand-loomed cotton khaddar for comfort in the Pakistani summer.